Bad Bunny just dropped the first official teaser for his Super Bowl LX Halftime Show performance on February 8, 2026, at Levi’s Stadium in Santa Clara, California, and the internet erupted with reactions across every platform. The Puerto Rican superstar posted a trailer on Instagram featuring his song “BAILE INoLVIDABLE” with the caption “el mundo bailará” — “the world will dance” — filmed entirely in Puerto Rico beneath the island’s iconic flamboyant tree. The world’s most-streamed artist on Spotify is bringing his unique blend of reggaeton and Caribbean sound to the biggest stage in American sports.
The announcement has sparked passionate responses from fans celebrating the cultural moment while others have voiced criticism about the choice. The trailer showcases Bad Bunny dancing with people of all ages and backgrounds, creating what feels like a global invitation to an unforgettable party. From heartfelt messages connecting generations of Puerto Rican artists to heated political debates, the teaser has ignited conversations that go far beyond music.
This halftime show represents more than just a performance for the 19.8 billion-stream artist who topped Spotify’s charts in 2025. The moment carries deep cultural significance for Latino communities worldwide and promises to deliver the vibrant energy that has made Bad Bunny a global phenomenon.
Bad Bunny’s Trailer for Super Bowl LX Halftime Show
Bad Bunny released his first official teaser for the Super Bowl LX Halftime Show on January 16, 2026, showcasing vibrant visuals filmed entirely in Puerto Rico and featuring his track “BAILE INOLVIDABLE.” The trailer dropped on Instagram and Apple Music, building massive anticipation for the February 8, 2026 performance at Levi’s Stadium.
Official Release and Key Visuals
The teaser video features Bad Bunny dancing with people of all ages beneath Puerto Rico’s iconic flamboyant tree. He appears in tinted aviator sunglasses and a light brown coat over a beige layer, facing the camera directly as the music pulses through the scenes.
The Puerto Rican superstar included a simple Spanish caption: “el mundo bailará,” which translates to “the world will dance.” This phrase sets the tone for what the NFL is promoting as “Un Baile Inolvidable” — an unforgettable dance.
Filmed completely in Puerto Rico, the visuals blend culture, connection, and rhythm in a way that feels like a global invitation. The clip moves seamlessly between shots of Bad Bunny and diverse groups of dancers, creating an atmosphere where the party has already begun before the actual Super Bowl halftime show even arrives.
The Role of Apple Music and the NFL
Apple Music shared the teaser on its Instagram account with the caption “¿Listos?” meaning “Ready?” The platform’s involvement highlights the promotional partnership between streaming services and the NFL for this year’s halftime show.
Despite facing criticism from some conservative figures, the NFL stood firm on its choice. Commissioner Roger Goodell stated the league has “no regrets” about selecting Bad Bunny for the Super Bowl LX halftime show.
The league’s chief marketing officer Tim Ellis defended the decision emphatically, calling Bad Bunny “f—ing awesome.” This support from NFL leadership demonstrates their commitment to showcasing diverse cultural talent at the biggest sporting event in the United States.
Highlighting ‘BAILE INOLVIDABLE’ and Dance
“BAILE INOLVIDABLE” is a standout track from Bad Bunny’s 2025 album DeBÍ TiRAR MáS FOToS, which became Spotify’s most-streamed release of the year. The song serves as the soundtrack for the entire teaser, emphasizing dance as the central theme.
The track includes the lyric “Tú me enseñaste a bailar” — “You taught me how to dance” — which resonates throughout the preview. This line connects to Bad Bunny’s journey from uploading tracks to SoundCloud to becoming Spotify’s most-streamed artist for the fourth time in 2025 with over 19.8 billion plays.
Dance isn’t just a visual element in the teaser; it’s the core message. The video shows movement as a universal language that transcends age and background, perfectly aligning with Bad Bunny’s vision for bringing global audiences together through rhythm and Caribbean sound.
Internet Buzz: Explosive Online Reactions
Bad Bunny’s Super Bowl LX halftime show trailer ignited a massive wave of reactions across every major platform, with fans dissecting every frame and celebrity cameos sparking intense debates. The reggaeton superstar’s announcement has dominated trending topics for days, generating millions of posts and interactions.
Fan Excitement Across Social Platforms
Twitter exploded with over 3 million tweets within the first 24 hours of the trailer’s release. Fans flooded the platform with fire emojis, Spanish phrases, and declarations of pure joy.
Instagram saw Bad Bunny’s post become one of the fastest-growing halftime show announcements in Super Bowl history. His followers immediately created countdown posts and shared their favorite concert memories. TikTok users jumped on the hype with thousands of reaction videos showing fans screaming, crying, and dancing to snippets from the trailer.
The hashtag #BadBunnySuperBowl reached number one worldwide across multiple platforms simultaneously. Latin music fans celebrated this historic moment for reggaeton on the world’s biggest stage. Many posted about buying tickets to Super Bowl LX viewing parties or planning trips to the game itself.
Viral Memes, Debates, and Hot Takes
The internet’s creative minds wasted no time transforming trailer moments into comedic gold. One scene showing Bad Bunny in a glittering outfit sparked hundreds of memes comparing his style evolution.
A split-second cameo that fans believe features a mystery guest artist triggered wild speculation threads. Debates erupted over whether Daddy Yankee, Karol G, or another reggaeton legend might join the performance. These theory posts collectively garnered millions of views and comments.
Popular meme formats included:
- “Me explaining to my non-Spanish speaking friends why this is historic”
- Side-by-side comparisons of Bad Bunny’s trailer budget versus other artists
- Jokes about calling in sick the day after the Super Bowl
Sports fans and music fans clashed playfully over whether the halftime show now overshadows the game itself.
Diverse Cultural Responses
Latin American countries celebrated the trailer as a cultural victory for reggaeton and Spanish-language music. Fans from Puerto Rico flooded social media with pride, sharing how Bad Bunny represents their island on the global stage.
Spanish media outlets covered the announcement as breaking news, with major publications dedicating front-page stories to the historic Super Bowl halftime show selection. Latin music journalists analyzed the trailer’s symbolism and production choices in detailed threads.
Non-Spanish speaking fans expressed excitement about discovering Bad Bunny’s music for the first time. Many posted about creating playlists to prepare for the show. The cross-cultural conversation highlighted how the Super Bowl platform introduces artists to massive new audiences.
Comparisons to Past Halftime Shows
Fans immediately began ranking where Bad Bunny’s performance might land among legendary Super Bowl halftime shows. Many drew parallels to Shakira and Jennifer Lopez’s 2020 performance, noting the continued rise of Latin representation.
Production value comparisons dominated discussion forums, with users analyzing the trailer’s cinematography against previous years. Some declared the visual aesthetic already surpasses recent shows, while others cautioned against judging before the live performance.
Fan comparison categories:
- Stage design ambition
- Cultural impact potential
- Guest appearance possibilities
- Choreography complexity previewed
The debates sparked renewed interest in halftime show history, with clips from past performances resurfacing alongside Bad Bunny’s trailer.