New luxury JW Marriott hotel on pace to break ground in San Salvador in 2025

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By LatAm Reports Staff Writers

The Poma Group signed the agreement for the development of the hotel, which will have 186 rooms.

The hotel brand JW Marriott will have a presence in El Salvador, following the signing of the franchise contract between Grupo Poma, Real Hotels & Resorts and Marriott International.

The new JW Marriott San Salvador hotel was presented as a “luxury and hospitality reference” that will feature 186 rooms between standard, doubles and suites, as well as three “unicos” restaurants, a gym with state-of-the-art technology, spa with private pool, outdoor pool, as well as “wide” banquet and conference rooms.

The 16-storey hotel and underground parking with capacity for 354 vehicles that will be located in Multiplaza will begin construction in the second quarter of 2025 and is expected to be completed within three years.

Ricardo Poma, president of Grupo Poma, stressed that the construction of the hotel “will represent the culmination of the master project of the multipurpose complex of Multiplaza San Salvador, which began approximately 25 years ago.”

We are confident that it will be a great success among our guests and a very significant contribution to the development of the city.”
Ricardo Poma, president of Grupo Poma

In America and the Caribbean alone JW Marriott has a portfolio of 17 hotels and worldwide reaches 125 distributed in 40 countries.

The design of the building is by the architect firm CallisonRTKL, headquartered in the Netherlands and the United States, while its interior design will have the stamp of the American firm Watermark, “specializing in luxury hotel interiors.”

Laurent De Kousemaeker, Chief Development Officer for the Caribbean and Latin America at Marriott International, said he was grateful for the work they have been doing for two decades with Real Hotels & Resorts.

“We are very pleased to sign this agreement to bring the JW Marriott brand to San Salvador and continue to develop hotels with Real Hotels & Resorts, who are one of the best hotel operators in Latin America and the Caribbean,” Kousemaeker said.

Hospitality icon

The executive director of Real Hotels & Resorts, Fernando Poma, said that the hotel will have a “privileged” location, from which users will benefit from nearby shops that are part of the Multiplaza complex.

It will be a hospitality icon in the city, bringing new infrastructure standards, brand service, technology and luxury, in the best location, as customers will have the benefit of enjoying more than 230 commercial premises on the same site.”
Fernando Poma, CEO of Real Hotels & Resorts

Real Hotels & Resorts

JW Marriott’s 18th hotel in America will be the charge of Real Hotels & Resorts, the hotel division of the Poma Group that operates and franchises more than 30 hotels in 11 countries in Latin America and the United States, with 50 years of experience.

This article has been translated after first appearing in Diario El Mundo