Tik Tok is positioned as the most consumed platform, with an average of four hours of viewing, surpassing Facebook, Instagram and YouTube.
More than 54 percent of Salvadorans spend up to three hours a day to navigate on social networks, revealed a study prepared by Qudox Growth Marketing Company in collaboration with digital anthropologist Rebeca Salazar.
The study found that 89 per cent of the Salvadoran population has a Facebook account, while 65 per cent are YouTube users, 58 per cent of TikTok and, to a lesser extent, Instagram, which has 47 per cent of users.
In addition, the study pointed to a significant growth in the number of Salvadorans active on Facebook, which increased by more than 25 percent in the last year, followed by YouTube, which ranks as the second largest social network with the largest increase in users in the country.
The growth in online shopping has doubled over the past three years, a boom that began with the co-vid19 pandemic in 2020 when confinement schemes forced users to look for trade alternatives.
According to the study, 89% of the population has made at least one purchase through a social network of their preference, which shows a change in the consumption habits of Salvadorans.
The study made it possible to observe the use of the Internet in El Salvador, revealing perspectives on the behavior of digital consumption among Salvadorans. The results highlight social media platforms, such as Tik Tok, Facebook and YouTube, reflecting the evolution of the digital preferences of the Salvadoran community and the new trends that mark the field of online consumption.
This article has been translated after first appearing in Diario El Mundo