The institution said the registry promotes transparency in e-commerce and prevents fraud.
The platform is active for registration on the Ombudsman Office website.
On Wednesday, the Consumer Defender’s Office launched a service for companies to register the domain of websites through the Unique Registration portal of Goods and Services Providers in Electronic Commerce.
The institution said the facilitation of the registration also applies to electronic platforms, mobile apps and social networks.
The portal is free and developed by the Computer Systems Management and the Market Surveillance Authority, both part of the Office of the Ombudsman.
The government said the service responds to section 21 of the Consumer Protection Act, which orders the establishment of an electronic platform with authorization forms for suppliers who market goods and services electronically.
The law also provides for a period of 20 days to register with the Ombudsmans Office after the domain is registered or the electronic platform is created.
Compulsory registration is enabled, in the same way, for all those active suppliers 20 days after the entry into force of the decree.
The Office of the Ombudsman noted that the register provides certainty and security of e-commerce for consumers, while suppliers will have a competitive advantage when registered.
Companies will also avoid breaking the Consumer Protection Act by complying with the provisions.
The registration will contribute to greater guarantees in the relations of recruitment and exchange of goods and services, the prevention of abusive practices, and fraud or fraud to the detriment of consumers.
Consumer Ombudsman
Communiqué
The president of the Office of the Ombudsman, Ricardo Salazar, indicated that the measure promotes transparency in e-commerce, protecting the money of customers and returning to companies responsible.
How to register?
To register it is necessary for companies toenter the web portalauthorized by the Office of the Ombudsman, where persons must give the name of the owner of the trade and company, the URL or the name of the application or platform.
Companies run by natural persons also need to provide an email, provider’s physical address, contact person, telephone number, DUI copy or residence card, as well as documentation that covers the hiring or registration of the domain.
The requirements are the same for legal persons, with the difference that the owner’s corporate name is requested and the appointment of the legal representative, while the DUI is replaced by a copy of the Tax Identification Number (NIT).
Companies must apply for theregistrationand whether it is incomplete or not understood, it shall be prevented by the Ombudsman ' s Office for remediation within 10 days.
If the documentation is approved, a record of this will be sent. The Ombudsmans Office assured that they will publish the name of the suppliers registered on the institution’s website.
This article has been translated after first appearing in Diario El Mundo