Fresh Del Monte Produce Inc., one of the world’s leading vertically integrated producers, marketers and distributors of fresh and cut fruits and vegetables, is once again trusting Costa Rica with the launch of its latest innovation in export pineapples, produced exclusively in Buenos Aires de Puntarenas.
It’s about the Rubyglow, a red peel pineapple. This hybrid pineapple has a red outer covering, a shiny yellow pulp and a new sweet flavor similar to Del Monte’s pineapples.
Costa Rica thus consolidates itself as the country where the company carries out all its innovations in pineapples, as was the case with Honeyglow, Pinkglow and Del Monte ZeroTM.
A reflection of this confidence in Costa Rican talent is that Rubyglow pineapple has been in development for more than 15 years by staff in phytogenetic, agronomic, nutritional, pest control and diseases, of production, among others, mostly Costa Ricans.
The crowds support Costa Rica, from its experience with the cultivation of other successful varieties of Fresh Del Monte pineapple, to the suitability of Costa Rican lands to generate products of the highest quality make the country one of the places where the company always values as an option to try to grow. With this project, Fresh Del Monte again places Costa Rica in the world as synonymous with innovation, said Jorge Peláez, vice president of the Colombia, Ecuador, Central America and Brazil (CECAB) region for Fresh Del Monte.
The added value is also possessed that the name of our country will be put on another continent, because the marketing of this product will start in China.
This first-time launch in China is due in time for the Chinese New Year, as part of the company’s large entry into that market. There is a waiting list available to consumers in other countries.
We are proud to present to the world our latest innovation in pineapples, the Rubyglow pineapple. This exclusive Del Monte pineapple further strengthens our position of global leadership in the pineapple market,” said Mohammad Abu-Ghazaleh, president and CEO of Fresh Del Monte. Our scientists continue to raise the standard by creating new varieties of pineapples, with different flavors and colors, that satisfy more and more consumers around the world. We believe Rubyglow pineapple is the perfect product to build our presence in the Chinese market.
With about 5,000 pineapples available worldwide in 2024 and 3,000 in 2025, the rarity and finite inventory of the Rubyglow make it a very coveted item. This is in line with the Chinese market, where consumers value novel luxury goods.
This variety is a cross between a traditional pineapple and a purple pineapple – which is usually not edible – making the Rubyglow a hybrid fruit produced by traditional cross-country techniques. The pineapples have a patent registered in the United States, mature naturally in our country on the plant and will be sold exclusively on the outside, without crown and with an elegantly designed container.
Fresh Del Monte revalida has led pineapple innovation since the 1990s with the launch of the pineapple Del Monte Goldo Extra Sweet, the first of its kind. That pineapple has a golden color and, at the time, it was much sweeter than any other pineapple on the market. Since then, the company’s robust pineapple program has launched the Pinkglow pineapple, Honeyglow pineapple, the pineapple Del Monte ZeroTM and now the Rubyglow pineapple.
This article has been translated from the original which first appeared in El Mundo