{"id":9271,"date":"2024-12-02T19:20:57","date_gmt":"2024-12-02T19:20:57","guid":{"rendered":"https:\/\/latamreports.com\/br\/?p=9271"},"modified":"2024-12-02T19:20:59","modified_gmt":"2024-12-02T19:20:59","slug":"black-friday-2024-registra-crescimento-recorde-e-comercio-fisico-lidera-vendas","status":"publish","type":"post","link":"https:\/\/latamreports.com\/br\/black-friday-2024-registra-crescimento-recorde-e-comercio-fisico-lidera-vendas\/","title":{"rendered":"Black Friday 2024 registra crescimento recorde e com\u00e9rcio f\u00edsico lidera vendas"},"content":{"rendered":"\n

A Black Friday de 2024 apresentou crescimento expressivo no varejo brasileiro, superando pela primeira vez os n\u00edveis de vendas registrados antes da pandemia. Segundo dados divulgados pela Cielo, as vendas gerais aumentaram 16,1% em rela\u00e7\u00e3o ao mesmo per\u00edodo de 2023, com destaque para o com\u00e9rcio f\u00edsico, que teve alta de 17,1%, enquanto o e-commerce cresceu 8,9%.<\/p>\n\n\n\n

O levantamento, realizado com base nas transa\u00e7\u00f5es de 29 de novembro, tamb\u00e9m apontou que o faturamento foi 15,2% maior do que o registrado em 2019, \u00faltimo ano antes da pandemia. Carlos Alves, vice-presidente de tecnologia e neg\u00f3cios da Cielo, destacou a coincid\u00eancia entre o pagamento da parcela do 13\u00ba sal\u00e1rio e benef\u00edcios como vales com o dia da promo\u00e7\u00e3o como um dos principais impulsionadores do resultado.<\/p>\n\n\n\n

Destaques da Black Friday<\/h3>\n\n\n\n

Entre os setores analisados, Supermercados e Hipermercados lideraram o crescimento, com alta de 26,2% nas vendas. Drogarias e Farm\u00e1cias vieram na sequ\u00eancia, com aumento de 21,7%, seguidos por Vestu\u00e1rio (+18,2%) e Alimenta\u00e7\u00e3o (+17,0%). J\u00e1 o setor de M\u00f3veis, Eletrodom\u00e9sticos e Departamentos, tradicionalmente forte na Black Friday, teve alta mais modesta, de 7,9%.<\/p>\n\n\n\n

Retomada do com\u00e9rcio f\u00edsico<\/h3>\n\n\n\n

O desempenho robusto do com\u00e9rcio<\/a> f\u00edsico confirma a retomada das vendas presenciais, que desde 2022 vinham mostrando sinais de recupera\u00e7\u00e3o. “O consumidor voltou \u00e0s lojas f\u00edsicas, motivado por promo\u00e7\u00f5es mais agressivas e a possibilidade de aproveitar imediatamente os produtos adquiridos”, explicou Alves.<\/p>\n\n\n\n

J\u00e1 o e-commerce, apesar de um crescimento menos expressivo, manteve sua relev\u00e2ncia, atraindo compradores em busca de conveni\u00eancia e promo\u00e7\u00f5es exclusivas.<\/p>\n\n\n\n

O cen\u00e1rio econ\u00f4mico favor\u00e1vel, marcado pela antecipa\u00e7\u00e3o do 13\u00ba sal\u00e1rio, contribuiu significativamente para o aumento no poder de compra dos consumidores. Al\u00e9m disso, a confian\u00e7a dos varejistas, evidenciada por estoques refor\u00e7ados e campanhas publicit\u00e1rias massivas, tamb\u00e9m foi determinante para o resultado.<\/p>\n\n\n\n

Especialistas apontam ainda que a Black Friday consolidou-se como a principal data comercial no Brasil, ultrapassando outros per\u00edodos tradicionais de compras, como o Natal, em termos de movimenta\u00e7\u00e3o financeira.<\/p>\n\n\n\n

Com o crescimento observado em 2024, o mercado refor\u00e7a suas expectativas de um Natal tamb\u00e9m promissor, impulsionado pelo otimismo gerado pelos resultados da Black Friday.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Black Friday de 2024 apresentou crescimento expressivo no varejo brasileiro, superando pela primeira vez os n\u00edveis de vendas registrados antes da pandemia. Segundo dados … Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":9287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[31],"class_list":["post-9271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-brasil","resize-featured-image"],"yoast_head":"\nBlack Friday 2024 registra crescimento recorde<\/title>\n<meta name=\"description\" content=\"A Black Friday de 2024 apresentou crescimento expressivo no varejo brasileiro, superando pela primeira vez os n\u00edveis de vendas registrado...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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