{"id":4050,"date":"2024-01-23T16:32:15","date_gmt":"2024-01-23T16:32:15","guid":{"rendered":"https:\/\/latamreports.com\/br\/?p=4050"},"modified":"2024-01-23T16:32:16","modified_gmt":"2024-01-23T16:32:16","slug":"nestle-invests-10-million-in-new-distribution-center-in-el-salvador","status":"publish","type":"post","link":"https:\/\/latamreports.com\/br\/nestle-invests-10-million-in-new-distribution-center-in-el-salvador\/","title":{"rendered":"Nestl\u00e9 invests $10 million in new distribution center in El Salvador"},"content":{"rendered":"\n

The facilities of Nestl\u00e9<\/strong> are located in Nejapa<\/strong> (San Salvador). In addition, the company reactivated the purchase of Salvadoran coffee<\/strong>, after 25 years of not doing so.<\/p>\n\n\n\n

The multinational food and beverage company <\/strong>Nestl\u00e9<\/strong><\/a> inaugurated yesterday a new distribution center in the municipality of Nejapa (San Salvador<\/strong>), with which it will expand its storage capacity and give agility to its logistics operations.<\/p>\n\n\n\n

The new plant, which will be the fourth largest in the region, required an investment of $10 million, will generate 200 direct jobs and supply products with products to more than a hundred customers in El Salvador.<\/p>\n\n\n\n

The inauguration of this center coincides with the celebration of the 70th anniversary of Nestl\u00e9 in El Salvador.<\/p>\n\n\n\n

The vice president and executive director of Nestl\u00e9 for Latin America, Laurent Freixe, was present at the event, which was also attended by government officials.<\/p>\n\n\n\n

“In the last three years, Latin America was the biggest engine of growth and El Salvador has been a leader driving this growth,” Freixe said.<\/p>\n\n\n\n

From this new distribution center, the company will mobilize more than 17,000 tons per year of products from renowned brands such as Maggi, Nido, La Lechera and Klim, in addition to Nescaf\u00e9 or Nespresso.<\/p>\n\n\n\n

One of the products that will be distributed from this plant is Salvadoran coffee, since since 2023 the multinational has started buying premium coffee from 28 estates in Apaneca to market it in capsules and sell it to everyone under the brand Nespresso.<\/p>\n\n\n\n

According to Rodrigo Romera, general manager of Nestl\u00e9 El Salvador, 1,650 tons of premium coffee were initially bought and marketed under the Salvadoran coffee label.<\/p>\n\n\n\n

In the future, he said they will continue to study other areas to bring Salvadoran coffee to the 85 countries where the company is present.<\/p>\n\n\n\n

“The idea is not only to buy coffee, but to expose the country’s brand and show that El Salvador has a lot of potential,” Romera said.<\/strong><\/p>\n\n\n\n

According to<\/strong> Romera, low production and effects such as roya prevented Nestl\u00e9 from acquiring Salvadoran coffee for sale for sale for many years. <\/strong>Effectively, they haven’t bought coffee for almost 25 years, according to the multinational’s general manager.<\/p>\n\n\n\n

One of the Salvadoran coffee presentations already has a 30% increase in purchase among consumers.<\/p>\n\n\n\n

In El Salvador, one of the most consumed products is soluble coffee.<\/p>\n\n\n\n

This article has been translated from the original which first appeared in La Prensa Grafica<\/a><\/em><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

The facilities of Nestl\u00e9 are located in Nejapa (San Salvador). In addition, the company reactivated the purchase of Salvadoran coffee, after 25 years of not … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":3055,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[17],"class_list":["post-4050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-el-salvador","resize-featured-image"],"yoast_head":"\nNestl\u00e9 invests $10 million in new distribution center in El Salvador - LatAm Reports<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/latamreports.com\/br\/nestle-invests-10-million-in-new-distribution-center-in-el-salvador\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nestl\u00e9 invests $10 million in new distribution center in El Salvador - LatAm Reports\" \/>\n<meta property=\"og:description\" content=\"The facilities of Nestl\u00e9 are located in Nejapa (San Salvador). 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