{"id":12262,"date":"2025-06-12T19:23:49","date_gmt":"2025-06-12T19:23:49","guid":{"rendered":"https:\/\/latamreports.com\/br\/?p=12262"},"modified":"2025-06-12T19:23:51","modified_gmt":"2025-06-12T19:23:51","slug":"itau-lidera-e-nubank-conquista-brasileiros-veja-as-marcas-mais-valiosas-e-fortes-do-brasil-em-2025","status":"publish","type":"post","link":"https:\/\/latamreports.com\/br\/itau-lidera-e-nubank-conquista-brasileiros-veja-as-marcas-mais-valiosas-e-fortes-do-brasil-em-2025\/","title":{"rendered":"Ita\u00fa lidera e Nubank conquista brasileiros: veja as marcas mais valiosas e fortes do Brasil em 2025"},"content":{"rendered":"\n

O cen\u00e1rio empresarial <\/a>brasileiro em 2025 mostra que reputa\u00e7\u00e3o, inova\u00e7\u00e3o digital e confian\u00e7a do consumidor continuam sendo os pilares do valor de marca. Segundo relat\u00f3rio divulgado pela consultoria Brand Finance nesta quarta-feira, 12, o valor combinado das 100 marcas mais valiosas do Brasil alcan\u00e7ou impressionantes US$ 79,4 bilh\u00f5es (R$ 439,8 bilh\u00f5es), um salto de 22,7% em rela\u00e7\u00e3o ao ano anterior.<\/p>\n\n\n\n

O destaque absoluto da lista \u00e9 o setor financeiro, que ocupa as cinco primeiras posi\u00e7\u00f5es com marcas como Ita\u00fa Unibanco (US$ 8,6 bi), Banco do Brasil, Bradesco, Nubank e Caixa Econ\u00f4mica Federal. A for\u00e7a dessas institui\u00e7\u00f5es est\u00e1 atrelada \u00e0 digitaliza\u00e7\u00e3o de servi\u00e7os, consolida\u00e7\u00e3o da confian\u00e7a junto ao p\u00fablico e ampla presen\u00e7a no cotidiano dos brasileiros.<\/p>\n\n\n\n

Al\u00e9m dos bancos, segmentos beneficiados pelo Novo PAC \u2014 como transporte, energia e mobilidade \u2014 tamb\u00e9m se destacam. Empresas como Petrobras, Localiza e Vale figuram entre as 10 marcas mais valiosas, ao lado de gigantes do consumo como Vivo e Sadia.<\/p>\n\n\n\n

Mas o valor <\/a>financeiro n\u00e3o \u00e9 tudo. O relat\u00f3rio tamb\u00e9m aponta as marcas mais fortes, ou seja, aquelas com maior percep\u00e7\u00e3o positiva entre os consumidores. Neste quesito, o Nubank lidera com folga, refletindo sua estrat\u00e9gia de comunica\u00e7\u00e3o direta, usabilidade e fideliza\u00e7\u00e3o. Sadia e Porto completam o p\u00f3dio da for\u00e7a de marca.<\/p>\n\n\n\n

Top 10 marcas mais valiosas do Brasil em 2025:<\/strong><\/h3>\n\n\n\n
    \n
  1. Ita\u00fa Unibanco \u2013 US$ 8,6 bilh\u00f5es<\/li>\n\n\n\n
  2. Banco do Brasil \u2013 US$ 5,2 bilh\u00f5es<\/li>\n\n\n\n
  3. Bradesco \u2013 US$ 4,7 bilh\u00f5es<\/li>\n\n\n\n
  4. Nubank \u2013 US$ 4 bilh\u00f5es<\/li>\n\n\n\n
  5. Caixa Econ\u00f4mica Federal \u2013 US$ 3,7 bilh\u00f5es<\/li>\n\n\n\n
  6. Petrobras \u2013 US$ 3,6 bilh\u00f5es<\/li>\n\n\n\n
  7. Localiza \u2013 US$ 2,6 bilh\u00f5es<\/li>\n\n\n\n
  8. Vale \u2013 US$ 2,5 bilh\u00f5es<\/li>\n\n\n\n
  9. Vivo \u2013 US$ 2,1 bilh\u00f5es<\/li>\n\n\n\n
  10. Sadia \u2013 US$ 2,1 bilh\u00f5es<\/li>\n<\/ol>\n\n\n\n

    Top 10 marcas mais fortes do Brasil em 2025:<\/strong><\/p>\n\n\n\n

      \n
    1. Nubank<\/li>\n\n\n\n
    2. Sadia<\/li>\n\n\n\n
    3. Porto<\/li>\n\n\n\n
    4. Caixa Econ\u00f4mica Federal<\/li>\n\n\n\n
    5. Azul<\/li>\n\n\n\n
    6. Gol<\/li>\n\n\n\n
    7. Inter & Co<\/li>\n\n\n\n
    8. Brahma<\/li>\n\n\n\n
    9. Perdig\u00e3o<\/li>\n\n\n\n
    10. Vivo<\/li>\n<\/ol>\n\n\n\n

      Com base em reconhecimento, reputa\u00e7\u00e3o e inten\u00e7\u00e3o de compra, o ranking sinaliza que o sucesso das marcas brasileiras vai muito al\u00e9m do faturamento \u2014 e passa, principalmente, pela capacidade de gerar conex\u00e3o real com o p\u00fablico.<\/p>\n","protected":false},"excerpt":{"rendered":"

      O cen\u00e1rio empresarial brasileiro em 2025 mostra que reputa\u00e7\u00e3o, inova\u00e7\u00e3o digital e confian\u00e7a do consumidor continuam sendo os pilares do valor de marca. Segundo relat\u00f3rio … Read more<\/a><\/p>\n","protected":false},"author":7,"featured_media":12263,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2],"tags":[31],"class_list":["post-12262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocios","tag-brasil","resize-featured-image"],"yoast_head":"\nIta\u00fa lidera e Nubank conquista brasileiros: veja as marcas mais....<\/title>\n<meta name=\"description\" content=\"O cen\u00e1rio empresarial brasileiro em 2025 mostra que reputa\u00e7\u00e3o, inova\u00e7\u00e3o digital e confian\u00e7a do consumidor continuam....\" \/>\n<meta name=\"robots\" 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